Performance marketing is the most trending marketing strategy in the digital advertising world. It has become one of the fastest revenue reaching strategies over the years. It’s a game-changer in the marketing world for not only the large businesses but also the small ones. Performance marketing is exactly what it spells. It’s a marketing strategy based on performance. Performance marketing companies in India apply digital marketing and advertising strategies based on the performance of the strategy in the form of ad clicks, lead gen, conversions etc. Performance marketing in India has been around since the digital boom of the 90s with the start Pay-per-click campaign. The credit for it to rise goes to the latest new technology and the rise of the digital age. Since the easy access of data on the internet and the number of people spending time to access these data, it becomes easy for companies to get more traffic on their page. This leads to an increase in the performance of advert...